15 years building brands, leading creative teams, and orchestrating integrated communications — from brand strategy and visual identity to ATL, BTL, TTL campaigns and digital marketing. I connect the dots between brand thinking and business outcomes.
"I don't just design — I lead creative thinking, align brand communications across every channel, and build the systems that make businesses look and sound like themselves."
I'm a brand and creative communications professional with 15 years of experience spanning full-time leadership, contractual engagements, and long-running freelance excellence. My background is broad by design — I've worked across agency, in-house, and independent settings, which means I understand how brands are built from the inside and how they're sold to the outside world.
I work comfortably across the full communications mix — ATL (TV, outdoor, print, radio), BTL (activations, POS, direct), and TTL integrated campaigns — alongside brand strategy, visual identity systems, UI/UX, and performance-driven digital marketing. I'm equally comfortable setting creative direction in a boardroom and rolling up my sleeves in the studio.
As a team lead and creative supervisor, I've mentored designers, managed multi-project pipelines, and served as the bridge between brand strategy and execution. I'm now looking for a Creative Manager, Assistant Manager, or Senior Brand Communications Executive role where I can apply the full range of what I do.
Academically grounded: Advanced degree in Information Technology (Human-Computer Interaction) from the University of Dhaka; BSc (Hons) in Multimedia and Creative Technology from Daffodil International University.
Leading brand and creative communications for multiple client accounts. Setting creative direction across social, web, print, and advertising channels. Collaborating with marketing, strategy, and client services to ensure consistent brand voice and visual standards at every touchpoint.
Led and managed a multi-person creative team — allocating tasks, conducting design reviews, and ensuring on-time delivery across concurrent projects. Directed branding, rebranding, and integrated digital marketing campaigns for clients across retail, tech, and services. Mentored junior designers and overhauled internal creative workflows, cutting turnaround time significantly.
Created high-volume campaign visuals, product launch creatives, and seasonal offer materials for one of Bangladesh's leading e-commerce platforms. Maintained visual brand consistency across digital advertisements, social media, and on-platform banners.
Delivered brand identity solutions for a high-volume marketplace of domain and digital brand projects. Designed logos, typography systems, colour palettes, and brand presentation decks for a diverse international client base — managing multiple concurrent brand briefs with speed and precision.
15 years of uninterrupted freelance practice alongside employment — serving local and international clients across brand identity, visual communications, website design, social media strategy, digital advertising creative, and integrated campaign materials. Delivered 200+ projects independently, building a reputation for reliability, creative depth, and strategic thinking. Clients have spanned retail, real estate, tech, hospitality, NGOs, and professional services.
End-to-end brand identity system covering logo architecture, typography, colour palette, and visual assets with comprehensive guidelines for print, digital, and OOH application.
View on Behance →UX-led redesign of Bangladesh's #1 property classifieds platform — improving usability, information architecture, and digital brand experience, resulting in a measurable increase in page visits.
View on Behance →A curated body of work across branding, ATL/BTL campaign art direction, social media creative strategy, e-commerce design, and UI/UX for clients worldwide.
View on Behance →